BMW Neue Klasse i3

The 3 Series has always been the barometer for BMW’s health. To reinvent it as an all-electric machine under the Neue Klasse banner wasn’t just a product launch; it was a total restructuring of how a 100-year-old company thinks, builds, and decides. We sat down with Mike Reichelt, Head of …

When you talk to Oliver Heilmer, you aren’t just talking about sketches. As the Head of Design for the Neue Klasse and BMW M, he is tasked with what he calls the “Third Big Bang”, a design shift as radical as the jump to the E30 or the E36. We …

There is a specific kind of anxiety that comes with being a fan of “old” BMWs. When you spend your weekends with the mechanical honesty of oldtimers, the phrase “All-Electric Neue Klasse” can sound like a beautiful future or a quiet eulogy for everything we love about driving. At the …

How much do you actually think about the smell of your car? For most of us, “new car smell” is just a fleeting, pleasant byproduct of a fresh purchase, a sensory victory lap that eventually fades into the background of our daily commutes. We acknowledge it, we enjoy it, but …

Hot on the heels of its world premiere here in Munich, the new BMW i3 doesn’t just arrive, it lands with a palpable weight behind it. Not just because it’s the second act of the Neue Klasse, but because having spent the past few days tracing the roots of this …