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The 3 Series has always been the barometer for BMW’s health. To reinvent it as an all-electric machine under the Neue Klasse banner wasn’t just a product launch; it was a total restructuring of how a 100-year-old company thinks, builds, and decides. We sat down with Mike Reichelt, Head of …
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There is a specific kind of anxiety that comes with being a fan of “old” BMWs. When you spend your weekends with the mechanical honesty of oldtimers, the phrase “All-Electric Neue Klasse” can sound like a beautiful future or a quiet eulogy for everything we love about driving. At the …
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BMW and MINI are revving up for a strong showing at Company Car in Action 2026, bringing a compelling lineup of electric and performance vehicles to one of the UK’s most important fleet events. Running on 10 and 11 June at the UTAC Millbrook proving ground in Bedfordshire, the event …
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The BMW Munich factory, the oldest assembly plant in the company’s global network, is about to undergo the most radical shift in its long history. From 2027, the iconic facility will abandon internal combustion engine production entirely and dedicate itself exclusively to building all-electric vehicles. It is a landmark move …
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How much do you actually think about the smell of your car? For most of us, “new car smell” is just a fleeting, pleasant byproduct of a fresh purchase, a sensory victory lap that eventually fades into the background of our daily commutes. We acknowledge it, we enjoy it, but …
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