BMW News

The new BMW 7 Series has traded the fast lane for a gallery floor. Bavaria’s flagship saloon sits at the heart of SYMBIOSIS, an immersive installation by the Tokyo and London artist duo A.A.Murakami, staged at the 21st edition of Contemporary Istanbul. The work arrived at Tersane Istanbul with a …

Getting a press car for five or six days is practically unheard of. Standard protocol gives you two, maybe three days, just enough time to log a quick commute and form a general impression. So when BMW Asia broke the mould and handed over the keys to the new iX3 …

SUVs have steadily reshaped the roads for decades, and the figures back it up. Among last year’s 25 best-selling vehicles, they claimed 48.6% of the market against 40% for trucks. For wealthier buyers, the midsize SUV has long been the sweet spot, serving up space, practicality and luxury while staying …

The 3 Series has always been the barometer for BMW’s health. To reinvent it as an all-electric machine under the Neue Klasse banner wasn’t just a product launch; it was a total restructuring of how a 100-year-old company thinks, builds, and decides. We sat down with Mike Reichelt, Head of …

There is a specific kind of anxiety that comes with being a fan of “old” BMWs. When you spend your weekends with the mechanical honesty of oldtimers, the phrase “All-Electric Neue Klasse” can sound like a beautiful future or a quiet eulogy for everything we love about driving. At the …