Lastly, but by no means least, thanks to our very hardworking and resourceful friend at BMW, we had the privilege of sitting down with Mike Reichelt, Head of Neue Klasse at BMW. Our time together was brief, as Mr. Reichelt’s schedule was packed with interviews throughout the day. Still, even …
Read More »BMW Neue Klasse Conversations. Oliver Heilmer, Head of BMW Design BMW compact class, Neue Klasse and BMW M
Next up, we sat down with Oliver Heilmer, Head of BMW Design for the compact class, Neue Klasse, and BMW M. This was one of the conversations I was most eager for. Design has always played a pivotal role in both my professional and personal life, and I find it …
Read More »BMW Neue Klasse Conversations. Stephan Durach, Senior Vice President UI/UX Development
Now that most of the imaginary dust has pretty much settled from the whirlwind of a trip to Munich for the launch of the Neue Klasse, and the subsequent rush of catching up on work once back in Singapore, I’ve finally managed to sit myself down to properly catch up …
Read More »BMW Completes Key Stage In New Battery Plant Project
BMW has reached another major step in its mission to advance electric mobility, completing the Energy Centre at its new high-voltage battery assembly site in Irlbach and Straßkirchen, Lower Bavaria. This new facility acts as the core of the complex, supplying vital resources such as electricity, cooling, and compressed air …
Read More »BMW M2 Takes Charge Against Audi RS3 In A Battle Of Balance
The BMW M2 makes its presence felt once again, this time going wheel to wheel with the Audi RS3 in a showdown that highlights just how differently two performance machines can approach the same goal. One is a rear-drive coupe with a manual gearbox, the other a compact saloon with …
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