BMW Neue Klasse iX3

Getting a press car for five or six days is practically unheard of. Standard protocol gives you two, maybe three days, just enough time to log a quick commute and form a general impression. So when BMW Asia broke the mould and handed over the keys to the new iX3 …

Now that I’m back from Munich, I guess it’s time to wrap up some of the sights from the 2025 IAA Mobility show. Thanks to the wonderful folks at BMW, this was my first time experiencing the IAA, and it was an absolute blast. The show’s unique setup, right in …

The BMW iX3 is already setting the pace. Within weeks of its unveiling, the all-electric SUV has pulled stronger order books in Germany than the combustion-engined X3, indicating that BMW’s next-gen family EV has hit the sweet spot for range, performance and everyday usability. Photo from InsideEVs Built on BMW’s …

Lastly, but by no means least, thanks to our very hardworking and resourceful friend at BMW, we had the privilege of sitting down with Mike Reichelt, Head of Neue Klasse at BMW. Our time together was brief, as Mr. Reichelt’s schedule was packed with interviews throughout the day. Still, even …

Next up, we sat down with Oliver Heilmer, Head of BMW Design for the compact class, Neue Klasse, and BMW M. This was one of the conversations I was most eager for. Design has always played a pivotal role in both my professional and personal life, and I find it …