The BMW Neue Klasse makes a bold entrance with a cutting-edge finish that shifts colour from a soft yellowish tone to radiant neon, depending on how much light it has absorbed. This novel paint, which stores ambient light before revealing a dramatic glow in darker settings, highlights the evolving style …
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The spotlight in Shanghai settled on the forthcoming BMW iX3 Neue Klasse, a production battery-SUV that anchors BMW’s 5,000-square-metre exhibit and previews the brand’s next wave of electrified models for global and China-specific markets. Visitors stepped aboard an oversized mock-up of BMW Panoramic iDrive, now running Operating System X code …
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The BMW Vision Driving Experience took centre stage in Shanghai, showcasing a high-powered prototype based on the futuristic Neue Klasse. Equipped with the “Heart of Joy” central computer, this striking machine demonstrated remarkable handling and huge performance capabilities, astonishing spectators with its standout acceleration and highly precise control. Photo from …
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Beginning with the all-electric Neue Klasse in 2025, BMW is introducing a holistic driving and user experience defined by innovative hardware and software. Central to this new chapter is the HypersonX soundscape, created by the BMW Group Sound Design Studio. Comprising 43 individual sound signals and newly developed drive audio …
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BMW’s upcoming Neue Klasse lineup is poised to impress Chinese drivers with advanced AI assistance built on Alibaba’s powerful Large Language Model. By leveraging this homegrown technology, the Bavarian automaker aims to deliver seamless in-car interactions that feel more natural, intelligent, and relevant for a market constantly demanding innovative digital …
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