Neue Klasse

The all-electric BMW M Concept Neue Klasse is the star turn of BMW’s Monterey Car Week 2026 programme. The design study lands on the Monterey Peninsula for its North American debut, fresh from its world premiere at the 24 Hours of Le Mans, and it previews the next era of …

Getting a press car for five or six days is practically unheard of. Standard protocol gives you two, maybe three days, just enough time to log a quick commute and form a general impression. So when BMW Asia broke the mould and handed over the keys to the new iX3 …

The 3 Series has always been the barometer for BMW’s health. To reinvent it as an all-electric machine under the Neue Klasse banner wasn’t just a product launch; it was a total restructuring of how a 100-year-old company thinks, builds, and decides. We sat down with Mike Reichelt, Head of …

There is a specific kind of anxiety that comes with being a fan of “old” BMWs. When you spend your weekends with the mechanical honesty of oldtimers, the phrase “All-Electric Neue Klasse” can sound like a beautiful future or a quiet eulogy for everything we love about driving. At the …

Does it actually matter where your car is built? In our era of hyper-globalised logistics, the logical answer is usually a shrug. A BMW born in Spartanburg, Shenyang, or even Debrecen is, by every objective metric, a BMW. But logic has very little to do with why we lose sleep …