BMW i3

The BMW i3 First Edition has arrived, and it is already turning heads before a single wheel has touched a customer’s driveway. Demand for this electric saloon ran so hot that BMW threw open its reservation books well ahead of the planned schedule. For now, the early order rush is …

The new BMW i3 marks a major leap for the brand as it carries the 3 Series into fully electric territory. According to a fresh report, the response has been so strong that BMW is bringing its plans forward. Rather than open order books later in the year, the firm …

The BMW i3 Long Wheelbase has officially rolled into the spotlight, steering BMW’s fightback in China ahead of its full public debut at the 2026 Beijing Auto Show later this week. With the Bavarian marque navigating a tricky few years in the world’s largest single automotive market, this stretched electric …

The rivalry between the BMW i3 and the Mercedes-Benz C-Class has officially charged into a new dimension, with both German marques pulling the covers off their fully electric 2027 saloons within weeks of one another. For decades, the BMW 3 Series and C-Class have served as the gateway vehicles into …

The 3 Series has always been the barometer for BMW’s health. To reinvent it as an all-electric machine under the Neue Klasse banner wasn’t just a product launch; it was a total restructuring of how a 100-year-old company thinks, builds, and decides. We sat down with Mike Reichelt, Head of …