BMW i Series

Does it actually matter where your car is built? In our era of hyper-globalised logistics, the logical answer is usually a shrug. A BMW born in Spartanburg, Shenyang, or even Debrecen is, by every objective metric, a BMW. But logic has very little to do with why we lose sleep …

Hot on the heels of its world premiere here in Munich, the new BMW i3 doesn’t just arrive, it lands with a palpable weight behind it. Not just because it’s the second act of the Neue Klasse, but because having spent the past few days tracing the roots of this …

Now that I’m back from Munich, I guess it’s time to wrap up some of the sights from the 2025 IAA Mobility show. Thanks to the wonderful folks at BMW, this was my first time experiencing the IAA, and it was an absolute blast. The show’s unique setup, right in …

Next up, we sat down with Oliver Heilmer, Head of BMW Design for the compact class, Neue Klasse, and BMW M. This was one of the conversations I was most eager for. Design has always played a pivotal role in both my professional and personal life, and I find it …

The new BMW i1 is gearing up to join the small-car segment, ensuring BMW keeps one foot planted in the compact hatchback market while pivoting toward electrification. Despite phasing out the innovative i3 in 2023, company leaders have confirmed they remain committed to creating an efficient, high-tech model that can …