Does it actually matter where your car is built? In our era of hyper-globalised logistics, the logical answer is usually a shrug. A BMW born in Spartanburg, Shenyang, or even Debrecen is, by every objective metric, a BMW.

But logic has very little to do with why we lose sleep over these machines.
For me, our visit to BMW Group Plant Munich was less of a corporate tour and, almost, more of a quiet, slightly surreal conversation with the past. You see, sitting back home is a 1974 BMW 2002. That car isn’t just metal and vinyl; it’s a direct descendant of the original Neue Klasse project that saved the company in the ’60s. And it was born right here, in this very cluster of buildings in Milbertshofen, fifty-two years ago.


Stepping onto the grounds, I’ll be honest: it isn’t flamboyant. If you’re expecting a sci-fi cathedral of glass, shiny chrome and white marble, you’ve come to the wrong place. It’s a “plant inside a city”, a dense, 104-year-old labyrinth of brick and steel that feels like it’s constantly holding its breath to fit into the Munich skyline. But as we took a brief walk around the block, I realised the lack of flash is exactly what makes it special. These buildings aren’t just factories; they are vessels for memory.
The €650 Million Metamorphosis
There is a profound sense of “flair” that comes from knowing the soil hasn’t changed, even if the robots have. In 1974, the air here would have hummed with the assembly of M10 engines. Today, that same footprint is undergoing a €650 million metamorphosis to become BMW’s first fully electric production location by 2027.




It’s an architectural jigsaw puzzle. BMW has effectively rebuilt a third of the plant’s footprint while still cranking out 1,000 vehicles a day. The old engine hall, the very place where the heart of my 2002 was likely forged, has been gutted to make way for the new i3 assembly area, starting in August 2026. During the tour, someone asked the obvious question: What if the strategy changes again? The team’s answer was pure Munich: if they see a need to change, they will simply find a way. They’ve been doing exactly that for over a century.
High-Tech in Tight Spaces
Because Munich is so space-constrained, the engineering is a bit of a vertical ballet. They don’t have the luxury of sprawling out, so everything goes up. Parts are delivered at ground level and whisked away by conveyors, robots and hydrogen-powered forklifts through a multi-storey logistics structure that handles 2.5 million parts a day.




The tech is, admittedly, impressive. During assembly, the new i3 will digitally transmit the status of up to 20,000 features to the system. We saw the new body shop where 800 robots operate with a 98% automation rate. It’s all very “Future is Now,” yet as I stood there, I couldn’t help but think about the humans in 1974 who probably did most of that with a wrench and a steady hand.




It’s this contrast that keeps Munich as the “North Star” for the other 30+ sites worldwide—from the high-volume giants in Spartanburg to the specialists in Shenyang and Oxford. They might build more cars elsewhere (the network hit 2.46 million in 2025), but they all look back here to see how it’s done.



The Key to the Era
At the end of our walk, we were given a beautiful little key tag with the words: “Neue Klasse. Beginning of a new era.” Standing there in the shadow of the iconic four-cylinder building, I looked at that tag and felt a strange bit of sentimentality.

While the phrase clearly references the high-voltage, high-tech future of BMWs to come, I couldn’t help but feel it reflected my old ’74 as well. That little star of a car was the start of an era, too, the one that made us all fall in love with the brand in the first place. The car that first gave birth to what has now become the all-new i3.

When I got home, I didn’t put the tag in a display case. I promptly attached it to my 2002’s keys. A story forged here in the 70s is now being rewired for the future in the exact same rooms. It might all be psychological, a bit of an enthusiast’s romanticism, but if you had the choice, wouldn’t you want your piece of that future to come from the place where it first began?
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