BMW News

If you’ve been following our story since Wheels & Weisswürscht, I have to confess, that wasn’t the only reason we stopped by BMW Group Classic. Because now, we’re about to step inside its legendary halls and come face-to-face with rows upon rows of machines few ever get to see. One-off …

BMW has had a particularly storied history of producing some of the finest engines to ever grace our streets. Take the M10 from the 1960s: a simple, over-engineered four-cylinder that powered everything from the everyday 1502 to the 2002 Turbo. It wasn’t the biggest or flashiest engine, but it was …

The BMW x SipaBoards e-SUP brings the brand’s electric know-how onto the water, pairing an integrated motor with a sleek, self-inflating board so you glide like an EV and set off in minutes. Press a button and the unit inflates the board before your paddle even touches the surface; once …

Lastly, but by no means least, thanks to our very hardworking and resourceful friend at BMW, we had the privilege of sitting down with Mike Reichelt, Head of Neue Klasse at BMW. Our time together was brief, as Mr. Reichelt’s schedule was packed with interviews throughout the day. Still, even …

Next up, we sat down with Oliver Heilmer, Head of BMW Design for the compact class, Neue Klasse, and BMW M. This was one of the conversations I was most eager for. Design has always played a pivotal role in both my professional and personal life, and I find it …