BMW has had a particularly storied history of producing some of the finest engines to ever grace our streets. Take the M10 from the 1960s: a simple, over-engineered four-cylinder that powered everything from the everyday 1502 to the 2002 Turbo. It wasn’t the biggest or flashiest engine, but it was …
Read More »BMW x SipaBoards Brings Electric Drive To SUP Adventures
The BMW x SipaBoards e-SUP brings the brand’s electric know-how onto the water, pairing an integrated motor with a sleek, self-inflating board so you glide like an EV and set off in minutes. Press a button and the unit inflates the board before your paddle even touches the surface; once …
Read More »BMW Neue Klasse Conversations. Mike Reichelt, Head of Neue Klasse BMW.
Lastly, but by no means least, thanks to our very hardworking and resourceful friend at BMW, we had the privilege of sitting down with Mike Reichelt, Head of Neue Klasse at BMW. Our time together was brief, as Mr. Reichelt’s schedule was packed with interviews throughout the day. Still, even …
Read More »BMW Neue Klasse Conversations. Oliver Heilmer, Head of BMW Design BMW compact class, Neue Klasse and BMW M
Next up, we sat down with Oliver Heilmer, Head of BMW Design for the compact class, Neue Klasse, and BMW M. This was one of the conversations I was most eager for. Design has always played a pivotal role in both my professional and personal life, and I find it …
Read More »BMW Neue Klasse Conversations. Stephan Durach, Senior Vice President UI/UX Development
Now that most of the imaginary dust has pretty much settled from the whirlwind of a trip to Munich for the launch of the Neue Klasse, and the subsequent rush of catching up on work once back in Singapore, I’ve finally managed to sit myself down to properly catch up …
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