BMW Autoverse

How much do you actually think about the smell of your car? For most of us, “new car smell” is just a fleeting, pleasant byproduct of a fresh purchase, a sensory victory lap that eventually fades into the background of our daily commutes. We acknowledge it, we enjoy it, but …

With IAA Mobility practically transforming the entire city of Munich into a pseudo car-week event, it only made sense that plenty of fringe activities would pop up in and around the city, all celebrating the shared love of cars among those in attendance. And with Munich being home to the …

If you’ve ever been to the BMW Museum, you’ll know there’s a special space on the top floor where BMW hosts rotating, carefully curated exhibits throughout the year. And if you haven’t, now you do. On all my previous visits, these changing displays were just a delightful bonus to the …

I first discovered the concept of Freude by BMW earlier this year, during my exciting visit to the 2024 Tokyo Auto Salon in the latest and hippest locale, Azabudai Hills as I was heading back to the train station after a wonderful dinner in the heart of Tokyo. Back then, …

BMW’s Joy City has arrived in town, and I was lucky enough to get an exclusive sneak peek at this extraordinary event. A true celebration of BMW’s legacy and innovation, Joy City offers something for every car enthusiast. From hands-on driving experiences to a beautifully curated display of BMW models—spanning both classic …