BMW is pushing the boundaries of electric performance with its iconic BMW M3, which is set to feature an innovative synthetic driving experience. By integrating advanced sound and vibration cues, the M3 aims to offer drivers the visceral feedback traditionally associated with high-performance combustion engines. Photo from Drive AU The …
Read More »BMW Welt Reopens with Digital Innovation and New Experiences
After extensive renovations, BMW Welt welcomes guests with a refreshed space and digital enhancements. The new era of BMW Welt promises an immersive brand experience, highlighted by an innovative app that transforms every visit into an interactive adventure. Photo from BMWGroup PressClub Global The BMW Welt app is set to …
Read More »BMW V8 Thrills Remain as American Demand Keeps Them Alive
BMW is set to continue offering its iconic BMW V8 engine, thanks to strong demand in the United States and select markets. Even as the industry moves toward downsized powertrains, BMW has already phased out its V12 and V10 offerings. Yet, the V8 remains a favourite among enthusiasts who crave …
Read More »Sustainability Shapes the Future of Car Interiors
Automakers increasingly embrace sustainable materials to craft more refined and eco-friendly car interiors. Once seen as a niche experiment, these materials have evolved into mainstream choices for major brands like BMW, Volkswagen, and Mazda. Today, sustainability in vehicle design is no longer an afterthought but a key consideration in shaping …
Read More »Electrifying Momentum Drives BMW to Premium Sales Leadership
BMW’s dominance in Australia’s premium car market has reached new heights, fueled by an unprecedented surge in electric vehicle sales. The German automaker achieved a remarkable milestone in 2024, with nearly one in three of its vehicles sold in the country being fully electric. This impressive performance propelled BMW to …
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