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BMW has closed out 2025 with another headline-grabbing result in the United States, setting a fresh sales high for the third year running. The brand registered 388,897 deliveries, comfortably clearing the previous best of 371,346 and notching a 4.7% lift year on year—serious momentum in a fiercely contested market.
Add MINI into the mix and the wider BMW Group story looks even stronger. MINI logged 28,749 sales, up 9.3%, helping push the combined total to 417,646 vehicles versus 397,645 the year before—a clean 5% step forward that underlines how hard the group’s line-up is pulling in America.
It’s the SUVs doing the heavy lifting, with the X3 once again setting the pace. An all-new generation gave it a strong first full year, racking up 76,546 sales and rising 11.3%. The X5 was right on its bumper with 76,246 deliveries—just 300 adrift—showing that buyers are still queuing up for the bigger, more imposing option.
Further down the order, the 4 Series continued to outmuscle the 3 Series, posting 39,379 sales across Coupé, Convertible and Gran Coupé forms, while the 3 Series finished on 33,031. Even combined, the two don’t catch the X3’s tally, which says plenty about where American demand is parked right now.
Electrified models delivered a more mixed scorecard. Battery-electric sales slipped 16.7% to 42,484 from 50,981, with the i4 taking the smallest dip at 14.1% and the i5 dropping the most at 21.5%. Plug-in hybrids, however, moved the other way, climbing 30.7% to 25,351 from 19,398, spanning options such as the 3 Series, 5 Series, 7 Series and X5—while the XM remained a niche player with 1,878 sales.
