BMW is Third Most Valuable Automotive Brand of 2012 According to Interbrand Report

According to Interbrand’s Top 100 Brands list for 2012, BMW is the third most valuable automotive company in the world and twelfth most valuable of all companies. Interbrand is a leading branding consulting agency. They calculate value and compile its by looking at the ongoing investment and management of the brand as a business asset. This means that their methodology takes into account all the many ways in which a brand touches and benefits its organization — from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. The three key aspects that contribute to the assessment are the financial performance of the branded products or services, the role of brand in the purchase decision process, and the strength of the brand.