Video – Haptics Engineering Quality: the Technology Behind How a BMW Feels

As a part of BMW quality, each car has a unique feel. Every button you press is well balanced and has a certain pressure point. A group of specialists at BMW focus on this in the haptics engineering department. Have a look at the haptics work at BMW and you’ll surely remember this, the next time you’re in a BMW vehicle and push a button.

[youtube]http://www.youtube.com/watch?v=BCPmAK8SmEc[/youtube]