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For the first time ever, Performance Motors Limited (PML), sole distributor of BMW cars and motorcycles in Singapore, held an exclusive BMW Advanced Driver Training programme just for their BMW Lady Owners, a press releases stated.
The programme, part of a road safety initiative by PML, is run at the only structured driver training school in the region at the Johor circuit in Pasir Gudang, Malaysia.
A total of 42 BMW lady owners were invited to participate in the two complimentary sessions of the BMW Advanced Driver Training programme sponsored by PML’s Aftersales Department as part of PML’s customer rewards programme.
“Performance Motors recognises that, in today’s world, ladies are admirable opinion leaders and strong decision makers. They remain powerful influences in family purchasing decisions. This event was specially organised for our BMW lady owners in appreciation of their continual support and loyalty to our brand,” Simon Rock, Managing Director, said.
