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BMW continues to utilize current social media as they launch their Twitter and Facebook JobChannel career page. This will help people find the latest career opportunities at the BMW Group. Transparency is one of the key goals of BMW and they hope to achieve just that in reaching out through social media.
Press Release: Munich. Effective 1 July 2010, the BMW Group has launched a career page, complete with current job openings, on the social networks Facebook and Twitter. There, schoolchildren, students, graduates and professionals from all fields can find information on working for the company and career opportunities at the BMW Group.
The job search function integrated directly into Facebook and linked to Twitter is particularly useful. If no suitable jobs are available, jobseekers can opt to receive ongoing Twitter updates on the specific new job openings that meet their criteria. Through the social networks’ “share” functions users can also forward job vacancies to friends, colleagues and acquaintances who may be interested.
Christine Regler, Head of International HR Marketing at the BMW Group, is looking forward to direct interaction with potential applicants : “Our activities in the field of social media aim to give users the opportunity to discuss career issues with us and at the same time allow us to tell them about our innovative and exciting projects.â€
This is the next step in the BMW Group’s commitment to social media. It already has a successful Corporate Page, BMW GroupView, on Facebook as well as BMW, BMW Motorrad and MINI pages for its brands.
