BMW E90 3-Series – Three upmanship


The new BMW 3-Series is the most important new car of 2005, and boardroom executives at Audi and Mercedes would be the first to agree with that, writes DAVE MOORE.

A fter creating the compact executive segment of the car market 30 years ago, BMW has topped the sales table with such dominance that the sector is often named after the Bavarian maker’s staple range. Even in its final full year of availability, the “old”fourth- generation E46 model managed a healthy 450,000-plus sales – well ahead of its four-ringed and silver- starred rivals.

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