
The extension of Reithofer’s contract was highly expected due to his excellent management of BMW during the 2009 market plunge and maintained the company’s independence. He had to do some extreme measures like reducing employees, cutting back on lease deals that were too risky, and focusing on the emerging Chinese market. All of these efforts have resulted to the strong position BMW is maintaining today.
BMW has not yet released a statement about Reithofer’s contract extension.
Source: Autonews