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Brandirectory released their 2014 list of most valuable global brands. BMW was ranked as the second most valuable auto brand (#17 overall) while Toyota was listed as the most valuable automotive brand (and #11 overall).
As with any brand ranking lists, the methodology behind the brand valuation has a huge impact on the ranking order. The components used to determine the valuations on Brandirectory’s list were Brand Strength Index, Brand Royalty Rate and Brand Revenues.
BMW Group Plant Regensburg has clocked up 40 years of production with a fresh all-time …
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