BMW M Logs 14th Record Year With 213,457 Cars Sold Worldwide

BMW M GmbH has clocked up its 14th consecutive record year, shifting 213,457 vehicles in 2025 and edging past the previous total by three per cent. It also tightened its grip on the wider BMW mix, with M models accounting for 9.8% of all BMW sales—nearly one in every ten cars leaving showrooms wearing an M badge.

A big part of the momentum comes from range breadth: high-performance flagships, quicker everyday derivatives, and a powertrain spread that now runs from straight-six and V8 muscle to electrified options. BMW’s message is that pace and driver focus aren’t tied to a single format, and the numbers suggest buyers agree across multiple body styles and segments.

The renewed M5 line proved a major lever in 2025, bringing fresh demand to the executive performance corner with both saloon and Touring variants drawing strong interest. Among the purist high-performance machines, the M2 Coupé finished as the year’s volume leader, while the M3 family continued to pull serious weight—especially where the Touring adds estate practicality to proper rear-axle bite.

On the broader “M Performance” side, the X3 M50 emerged as BMW M GmbH’s best-selling model, showing just how hard the fast-SAV formula is currently hitting. That shift also nudged the i4 performance variant off the top spot it held for several years, underlining how quickly the leaderboard can change when buyers chase a particular blend of stance, space and punch.

Demand remained especially strong in key markets, with the United States leading the way at more than 72,000 sales, and standout take-up in places such as Switzerland, where a sizeable chunk of BMW orders lean towards M. Motorsport backing continued to bolster the brand’s credibility too, with BMW M race cars racking up more than 180 victories in 2025—and with a new M2 Racing customer car lined up for 2026, the performance pipeline shows no sign of easing off.