BMW gets three Environmental Transport Association’s Green Car Awards

BMW does not limit itself to providing sheer driving pleasure, they also care for the environment. As proof of this, BMW gains a few more recognitions this year.

Press Release: BMW has won three accolades at the Environmental Transport Association’s Green Car Awards 2010.  This year the Environmental Transport Association examined over 5,000 vehicles to establish the greenest cars on the market for the Green Car Awards 2010.  With class wins in the large family, off-road and luxury car categories, BMW’s EfficientDynamics programme was praised for offering customers outstanding fuel economy and low emissions without compromising driving enjoyment, across the BMW range.

The BMW 7 Series successfully combines efficiency and opulence to take the award for greenest luxury car.  With only 181g/km CO2 emissions and returning a combined 40.9 mpg, the BMW 740d demonstrates that being green doesn’t have to involve sacrificing luxury.

Emitting just 128 g/km CO2, whilst returning 58.9 mpg made the BMW 320d Touring this years winner of the greenest large family car category.  It’s industry leading economy and family friendly flexibility has cemented the 320d Touring as a firm favourite in the 3 Series range.

The final winner, the newest member of the X family, has walked away with the award for the greenest off-road car.  The combination of efficient diesel engines, together with Brake Energy Regeneration, Auto Stop-Start and the choice of two or four-wheel-drive means that the X1 lives up to its title of the greenest off-road car.

All of the winning models benefit from BMW’s award-winning EfficientDynamics technologies, which have been offered as standard since 2007.  All the models receive a combination of innovative technologies involving a mixture of Auto Start / Stop, Brake Energy Regeneration, Active Aerodynamics, low rolling resistance tires, Electric Power Steering, on-demand ancillary systems and optimum gearshift indicator features.

Stephen Chater, BMW Group corporate operations manager, said: “To have three wins in the Green Car Awards is a phenomenal achievement.  It is a testament to the measures that we’ve implemented within our EfficientDynamics strategy into every BMW, meaning that we’re able to provide customers with the driving pleasure they expect from a BMW, while still meeting the stringent requirements for fuel-efficiency and low emissions.”

Andrew Davis, director at the Environmental Transport Association, said: “With the price of petrol at record levels and greater understanding about the threat to the environment there has never been a more important time to make fuel efficiency a deciding factor when choosing a car.”

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