BMW Activate The Future Goes Live!

A new BMW documentary went live today. To promote its upcoming ActiveE electric car, BMW will launch a series of four short films. The online documentaries will range from 4 to 10 minutes each.

Rich Steinberg, manager of electric mobility at BMWNA, said that the “intent was to get some people in the space to join us, to talk about their view of mobility and the future of cities.”

Created by Kirshenbaum Bond Senecal + Partners ad agency, the short films will feature some important figures in the America including: Blade Runner designer Syd Mead, Marissa Mayer, Google vice president of location services, astronaut Buzz Aldrin, and others.

More information can be found at www.bmwactivatethefuture.com. We will learn more about this campaign in the next few days.

Source: Mashable