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BMW is reshaping the leadership of its performance arm as it prepares for a major technological shift. Alexander Karajlovic has been appointed Head of Development at BMW M, stepping into the role at a moment when the brand is balancing its motorsport heritage with the rapid advance of electrification and new platforms.
Karajlovic is no stranger to high-profile projects. His name is closely tied to the BMW XM, a bold and much-debated flagship that marked M’s return to building a standalone model for the first time since the late 1970s. Prior to that, he led development across BMW’s X derivatives, building deep experience in high-output drivetrains, chassis tuning and complex vehicle architectures.
His appointment follows the retirement of Dirk Hacker, whose long tenure helped guide BMW M through a period of rapid expansion and strong sales momentum. Hacker’s influence extended well beyond engineering offices, with hands-on involvement in driver training and the rollout of models such as the latest M5 Touring, which blended everyday usability with serious performance intent.
Looking ahead, Karajlovic takes charge as BMW M readies one of its most closely watched projects yet. The next-generation M3 is being developed in both electric and combustion-powered forms, signalling a dual-track future for the badge. With multi-motor electric layouts and advanced turbocharged engines on the horizon, the direction set now will shape how M cars drive, feel and perform for years to come.
