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BMW has streamlined its flagship Sports Activity Vehicle line-up to two variants, placing the spotlight firmly on the BMW XM Label, the sole model powered by an electrified V8. This sharpened portfolio underscores the brand’s intent to marry maximum exclusivity with forward-thinking performance, while the six-cylinder plug-in hybrid BMW XM 50e remains available for drivers who prefer a slightly lighter footprint.
Under the bonnet, the XM Label’s M HYBRID system unites a 4.4-litre twin-turbo V8 and a transmission-mounted electric motor to unleash 550 kW and a colossal 1,000 Nm. Launch control dispatches the sprint to 100 km/h in just 3.8 seconds, and the optional M Driver’s Package raises the electronic ceiling to 290 km/h. Combined with a pure-electric range that allows silent urban running, this makes the XM Label the most potent road-going BMW ever built.
Personalisation now steps up a gear with BMW Individual Frozen Tanzanite Blue paintwork, a high-gloss black M kidney grille accent line, and a new welcome-light animation that bathes the imposing front end in a subtle glow after dusk. Standard 22-inch twin-spoke alloys fill the arches, while freshly introduced 23-inch black forged wheels can be specified for an even bolder stance. Inside, Merino leather in Night Blue, Black with Vintage Coffee highlights, or Silverstone with Black contrast gives the cabin an unmistakably bespoke ambience; colour-matched comfort cushions are now fitted as standard.
Charging has been upgraded, too. The Combined Charging Unit accepts AC feeds at up to 11 kW, slashing home-charger sessions, and revised battery management helps the XM Label achieve an electric range of up to 76 kilometres under WLTP testing. Whether gliding through zero-emission zones or unleashing the full might of both power sources on an open road, the drivetrain responds with seamless authority.
The refreshed XM Label will take its public bow at the 24 Hours of Le Mans, where BMW M Motorsport’s racers will echo the car’s hybrid heartbeat around La Sarthe. Complementing the debut, DJ Carl Cox has sampled the V8’s basso profundo, welcome chimes, and even the bonnet-latch click to craft an electronic score that mirrors the vehicle’s dramatic persona—proof that in the world of BMW M, performance and artistry can share the same stage.
