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[Video] The Makings of the BMW i4 Concept Sound - BMW.SG | BMW Singapore Owners Community

[Video] The Makings of the BMW i4 Concept Sound

leica.chang March 10, 2020 BMW i, BMW i4, Videos Comments Off on [Video] The Makings of the BMW i4 Concept Sound 296 Views

One way that BMW has built its image over the years is the create great cars that sound good. This is not particularly easy to do now in the era of electric vehicles. Because of them being electric, it doesn’t have the sound of pure driving pleasure that most fans will be looking for in a BMW. To solve this problem, BMW hired Hans Zimmer, a well-respected Hollywood soundtrack producer to create the sound of the BMW i4 Concept. 

Jens Thiemer, Senior Vice President Customer and Brand BMW: “Sound has always played an important role in the emotionalization of our vehicles. Now we are taking the joy of sheer driving pleasure to a new level and are particularly pleased to be working with Hans Zimmer to create the new sound world of electric mobility at BMW.

This collaboration will result in our forward-looking sound offering for electrified vehicles: BMW IconicSounds Electric.”

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