BMW World 2014 – Our Success Story.

*BMW Group stories shared with over 38,000 visitors.
*BMW i: Era of Electric Mobility has arrived.
*Piloting of Future Retail concept.

Singapore. BMW Group Asia celebrates the resounding success of the BMW World 2014 – Stories in Motion, as the event attracted and shared intriguing stories of BMW, BMW i, BMW M, BMW Motorrad and MINI with over 38,000 visitors from August 1 to 3.

“The BMW Group has been creating stories of our own over the past 98 years and we want to share these stories with our fans and supporters. BMW and MINI are more than just cars; they offer stories and memories that belong to everyone. This is why we’ve designed the BMW World 2014 to be a story-telling showcase with interactive activities as opposed to a typical motor show. Through the sharing of these exciting stories, we’ve managed to carve our own success with a fantastic event attendance as a result,” said Mr Sergio Solero, Managing Director of BMW Group Asia.

Occupying 6,000 sqm of floor space and featuring over 60 BMW Group vehicles and concept cars, the larger-than-life event provided the perfect platform to introduce BMW i in Singapore; hence beginning a new age of sustainable electric mobility.

“The arrival of BMW i in Singapore marks yet another exciting chapter not only for us, but for Singapore too. With the launch of BMW i3 and BMW i8, Singapore is now placed alongside world-leading urban cities that have embraced sustainable mobility. The age of future mobility is finally here. And we hope that BMW i will serve not only as an inspiration to others, but also pave the foundation for sustainable mobility to thrive in Singapore.”

In part with this effort, BMW Group Asia and Nanyang Technological University jointly hosted the Future of Mobility International Conference on August 1. This is a public dialogue session that gathers automotive media, government representatives, as well as university and industry experts to publicly discuss electric mobility and future mobility trends. The two key panel discussion sessions included; ‘Global Electric Mobility – Ready to go Mass Market?’ and ‘Mobility Trends that will change the way we drive tomorrow’.

The BMW World 2014 also provided the stage to conduct a pilot study of BMW’s Future Retail concept in Singapore. Future Retail is a comprehensive programme designed to enhance customer retail experience through increasing the number of customer contact points, so as to enhance their overall retail experience.

“As part of the pilot study, we introduced the presence of Product Geniuses at key exhibits of the BMW World 2014. Product Geniuses are highly-knowledgeable individuals trained to share product information with our audience. The intention is to do so in a personal, emotional and yet premium way without putting our visitors through any sales pressure in the process,” concluded Mr Solero.