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BMW 6 Series Nameplate Replaced the 8 Series Altogether - BMW.SG | BMW Singapore Owners Community

BMW 6 Series Nameplate Replaced the 8 Series Altogether

leica.chang March 13, 2018 BMW Models, BMW 6 Series, BMW 8 Series Leave a comment 366 Views

BMW fans became really excited when the revival of the 8 Series nameplate was announced. For most, this meant bringing the 1990s back in its full glory. However, we now learned that it just just replacing the 6 Series nameplate and the reason is customer demand.

BMW 6 Series Nameplate Replaced the 8 Series Altogether

Carscoops reports that BMW head of Product and Brand Communications Eckhard Wannieck told them on the sidelines of the Geneva Motor Show that this was a decision influenced by a number of factors: “[The decision] was mainly driven by customer demand and it is part of our luxury offensive. It was a strategic decision made by Harald Krüger to increase our footprint in the luxury segment. The key milestone of this strategic initiative is the positioning of the 8-Series as a true luxury car and to enter the luxury segment too with the [8-Series] coupe.”

The BMW 8 Series will be part of an exclusive niche within BMW with a new logo and tagline: Bayerische Motoren Werke. This is an effort to get more share in the luxury cars market. The 7 Series, to the 8 Series, i8 and X7 will be a part of this group. They will be more expensive but also feature exclusive features compared to the rest of the range.

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