BMW i8: An Auto Show’s Role in Making a Concept Real

The i8, a mid-engine plug-in hybrid sports car, stands as one of BMW’s most unique production vehicles ever. Resembling a concept car fit for the road, it mirrored the bold 2009 Vision EfficientDynamics design study that preceded it. Launched in 2014, the i8 continued production until 2020.

The production-model i8, achieving over 20,000 sales, bolstered BMW’s reputation as an efficient sports car manufacturer, a design innovator, and an early adopter of electric technology. However, Steve Saxty, author of “BMW by Design,” reveals that initially, the Bavarian automaker had no plans to produce the i8.

The Vision EfficientDynamics concept was originally intended to divert attention from BMW’s development of an electric city car. BMW aimed to showcase a distinct electrified vehicle. It differentiates itself from the numerous city cars presented by competitors at the time. Additionally, the company sought to keep its plans for launching a small electric city car under wraps. This strategic desire led to the creation of the Vision EfficientDynamics concept.

The i8 had a notable influence on the i3. If BMW hadn’t produced the i8, the global appeal of the i3 might have been different, especially in design aspects. Initially, BMW planned to market the i3 under another brand. This was because it was considered so distinct from anything previously produced by the company that it risked diluting the BMW brand. Traditional design elements, like the iconic dual-kidney grille, were not intended to be included on the i3 initially.

BMW’s choice to turn the i8 into a production vehicle likely played a role in the i3’s remarkable success. Despite its unique features, such as a tall and boxy appearance, high driving position, and other distinct characteristics, the i8’s production may have positively influenced perceptions and acceptance of the i3.