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This BMW 6 Series commercial that was unveiled a few days ago shares some important details about the design inspiration of the BMW 6 Series vehicles. The commercial mentions the phrase “JOY FLOWS” and shows the the BMW 6 Series Coupé and Convertible going around a large European fountain which shoots water onto the cars. Here is another 6 Series commercial that further highlights the water inspiration for the vehicle:
[youtube]http://www.youtube.com/watch?v=3vZlfLUgfCE[/youtube]To the regular viewer, these commercials will not ring a bell. However, if we look at them closely, the marketing team of BMW is trying to relay the inspiration for the beautiful design language of these 6 Series cars: flowing water. This is the same information that BMW insider Scott27 revealed to the automobile community. Lead designer for the new 6-Series, Nader Faghihzadeh also highlighted this design language in a recent interview:
Nader Faghihzadeh: I think darker colors would work best, as you saw on the Gran Coupe, it’s the same surfacing as here. I found inspiration in geometry water – that was my personal inspiration, because water has a certain stream, and you bring something destructive, creating geometry.
This geometry offers something elegant and timeless. So imagine a shark coming out of the water and opening a wave, and you keep this moment, you photograph this moment, and you try to integrate it in a very elegant, luxurious coupe. That means glossiness on water and fluent elements in general – you can interpret it quite well in exterior surfaces because they are also glossy. And if you see the car in movement, then you will understand why. There is a certain life into this thing and the character gets even stronger.
Source: 6post
