BMW Culture: A Publication Describing BMWs Cultural Commitment

This limited edition BMW Culture publication which is numbered and signed by the designer himself, aims to convey the cultural commitment of BMW through the years.

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Official Release: The internationally celebrated graphic designer Stefan Sagmeister has created the design of the publication CULTURE, a book describing the BMW Group’s international cultural commitment. The limited edition of 1488 hand-signed copies, which are not available for sale, is based on an unconventional concept: CULTURE also features an integrated, remote-controlled car, a book that can be driven around. As a whole, the numerical arrangement of all book covers would make a square measuring 7 x 7 metres depicting a graphically abstracted image of the legendary BMW “four cylinder” building – the company headquarters in Munich built by Karl Schwanzer in 1972 – from a bird’s eye view. Consequently, each book cover becomes a fragmented, unique specimen.