BMW Group Plant Regensburg has reached an impressive milestone in 2024, producing its 100,000th fully electric vehicle. The landmark car, a BMW iX1 in Blue Bay Lagoon metallic, is destined for La Réunion, showcasing the plant’s global reach. Since November 2022, the Regensburg facility has been at the forefront of …
Read More »FREUDE by BMW and the all new G45 X3
I first discovered the concept of Freude by BMW earlier this year, during my exciting visit to the 2024 Tokyo Auto Salon in the latest and hippest locale, Azabudai Hills as I was heading back to the train station after a wonderful dinner in the heart of Tokyo. Back then, …
Read More »Electrifying Performance Meets Tradition in the 2025 BMW M5
The 2025 BMW M5 emerges as a masterstroke in the evolution of performance sedans, blending the raw power of a V-8 engine with the sophistication of hybrid technology. As the seventh-generation model, the M5 takes its place as a symbol of BMW’s ability to innovate while honouring its motorsport heritage. …
Read More »BMW Teams Up with Kith for Exclusive XM SUV and Custom M1 Reveal
BMW and Kith have partnered once again to unveil a striking collaboration at the 2024 Miami Art Week. This marks their third project together, featuring a limited-edition XM SUV, a custom-restored 1981 M1 sports car, and a line of exclusive apparel that seamlessly blends automotive excellence with streetwear culture. Photo …
Read More »BMW Steyr Powers Neue Klasse Test Vehicles
BMW Group Plant Steyr has achieved a significant milestone by producing its first sixth-generation electric engines, now bound for test vehicles in Debrecen, Hungary. This marks an essential step in BMW’s journey toward electrification and innovation in vehicle technology. Photo from BMWGroup PressClub Global The electric engines, designed for BMW’s …
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