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After extensive renovations, BMW Welt welcomes guests with a refreshed space and digital enhancements. The new era of BMW Welt promises an immersive brand experience, highlighted by an innovative app that transforms every visit into an interactive adventure.
The BMW Welt app is set to redefine the visitor journey by offering virtual tours across 16 curated stops. With a digital avatar serving as a personal guide, guests can explore exhibits at their own pace, access detailed vehicle information via 360° models by scanning QR codes, and enjoy interactive features like quizzes, scavenger hunts, and special offers throughout the venue.
Alongside the technological upgrades, the venue itself has undergone a significant transformation. Newly designed exhibition areas now feature dynamic spaces such as the BMW M Clubhouse, where the blend of comfort and motorsport spirit is evident in displays like the uniquely styled BMW M5 and an evocative sound installation reminiscent of the Nürburgring. An updated BMW area also invites visitors to engage with topics like charging solutions and digital connectivity, ensuring a multifaceted experience for all.
With its elegant earth tones and golden accents, the modernised Business Centre now sets the stage for a vibrant lineup of events. From a yoga programme kicking off in mid-February to children’s theatre, a PULSE launch, and a thrilling crime festival in early April, BMW Welt is gearing up to host a series of captivating activities. Upcoming events include an engaging road safety experience for kids and the debut of a new electric vehicle charging station later in the year, ensuring there’s always something fresh to explore.
