BMW i

The BMW iX3 opens the Neue Klasse era as the brand’s first software-defined vehicle, and it’s the featured car that sets the tone for what comes next. Speaking at the iX3’s US premiere, BMW’s R&D head Dr. Joachim Post explained how the project moves beyond scattershot ECUs to four central …

The BMW i3 landed in 2013 as a radical rethink of urban mobility, a compact rear-drive EV that felt more like a working concept than a me-too hatch. Short, tall and poised, it parked BMW’s usual playbook and put engineering first, bringing big-car ideas to a small footprint. Photo from …

BMW has streamlined its Australian i4 range to a single model, and the BMW i4 eDrive35 steps forward as the lead act. The rear-drive set-up keeps the car light on its feet, while the familiar single-motor drivetrain delivers 210kW and 400Nm for brisk, effortless progress. It’s the variant most buyers …

Lastly, but by no means least, thanks to our very hardworking and resourceful friend at BMW, we had the privilege of sitting down with Mike Reichelt, Head of Neue Klasse at BMW. Our time together was brief, as Mr. Reichelt’s schedule was packed with interviews throughout the day. Still, even …

Next up, we sat down with Oliver Heilmer, Head of BMW Design for the compact class, Neue Klasse, and BMW M. This was one of the conversations I was most eager for. Design has always played a pivotal role in both my professional and personal life, and I find it …