The rivalry between the BMW i3 and the Mercedes-Benz C-Class has officially charged into a new dimension, with both German marques pulling the covers off their fully electric 2027 saloons within weeks of one another. For decades, the BMW 3 Series and C-Class have served as the gateway vehicles into …
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The BMW iX is heading for the off-ramp in North America. BMW has confirmed that its midsize all-electric SUV will be discontinued in both the Canadian and US markets at the end of the 2026 model year, bringing the curtain down on a nameplate that arrived just four years ago. …
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Munich is revving up for a blockbuster week of tennis as the BMW Open by Bitpanda 2026 shifts into top gear. At a press conference held at BMW Welt, organisers pulled the covers off this year’s winner’s car: the all-electric BMW iX3 50 xDrive. As the first model born from …
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The 3 Series has always been the barometer for BMW’s health. To reinvent it as an all-electric machine under the Neue Klasse banner wasn’t just a product launch; it was a total restructuring of how a 100-year-old company thinks, builds, and decides. We sat down with Mike Reichelt, Head of …
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When you talk to Oliver Heilmer, you aren’t just talking about sketches. As the Head of Design for the Neue Klasse and BMW M, he is tasked with what he calls the “Third Big Bang”, a design shift as radical as the jump to the E30 or the E36. We …
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