BMW i

BMW’s new electric vehicle sub-brands, the BMW i3 and BMW i8.

BMW iX3 40 Delivers Nearly 400 Miles Of Range For Less Money

BMW has just made its newest electric SUV a good deal more accessible. The BMW iX3 40 slots in beneath the existing dual-motor 50 xDrive as a leaner, lighter and more affordable way into the brand’s latest Neue Klasse platform. With a single rear-mounted electric motor, a smaller battery pack …

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BMW i4 Blends Sharp Handling With Silent Speed Like No Other

Plenty of manufacturers have launched electric saloons in recent years, but few have managed to make one that feels as naturally planted behind the wheel as the BMW i4. This is a car that wears its battery-powered drivetrain lightly, delivering the kind of composed, driver-focused experience that BMW has built …

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Makes Scents? Decoding BMW’s Olfactory Obsession at the Odour Lab

How much do you actually think about the smell of your car? For most of us, “new car smell” is just a fleeting, pleasant byproduct of a fresh purchase, a sensory victory lap that eventually fades into the background of our daily commutes. We acknowledge it, we enjoy it, but …

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BMW iX3 For China Ditches Flush Handles Over New Safety Laws

A last-minute regulatory curveball has forced BMW to rethink one of the standout design details on its Chinese-market BMW iX3. When prototypes first surfaced at the start of the year, they wore the same sleek flush door handles as the global model. That is no longer the case. A new …

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Next BMW i5 Splits From Combustion Sibling With Own Platform

The next BMW i5 is set to chart its own course, ditching the shared underpinnings it currently uses with the combustion-powered 5 Series in favour of a purpose-built electric architecture. Confirmed by BMW’s board member for research and development, Joachim Post, the move mirrors the approach already taken with the …

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