Video – BMW X1 Maxi Sticker Experiment

BMW experiments with sticker designs on the BMW X1 on this video and sees how the public feels about it. Stickers offer an easy way to personalize your vehicle, but gives it a non-radical look. Most of the participants feel that this will be a hit for young consumers in China.

[youtube]http://www.youtube.com/watch?v=5ZRVVO6x05M&feature=player_embedded[/youtube]