Video – BMW Ad Uses After-Image Effect on Viewer’s Eyes

BMW Motorrad’s newest advertising campaign uses a technique called the After-Image Effect. When you close your eyes immediately after a bright light flash, an image will be generated in your eyes. This was the illusion that BMW wanted the audience to experience. What BMW did was to flash BMW letters momentarily before the end of the ad and then they asked the viewers to close their eyes. They saw a lingering BMW sign as an effect. See how it was done in this video. Please note that the after effect does not work in this video, only in real life.

[youtube]http://www.youtube.com/watch?v=GR_vDq2iXJ4&feature=player_embedded[/youtube]