New BMW 3 Series surround Kylie Minogue in her new Music Video

In 2009, BMW announced that they are hiring Propaganda GEM — a company that will take care of their global entertainment marketing. Propaganda GEM previously served 13 years in the same position with Audi. In line with this, we have spotted many units of the new BMW 3 Series Convertible in Kylie Minogue’s latest music video for the song “All the Lovers” — a strategic product placement.

What’s interesting is that the design of the new BMW 3 Series was slightly changed. The kidney grille was converted into a single air intake and the roundel logo has been removed. So this is either a project of Propaganda GEM, or the producers just thought that the white BMW 3 Series was perfect for the theme of the video. Nevertheless, it is still a good marketing exposure for BMW. In YouTube alone, this music video has more than 1.8 million views.

[youtube]http://www.youtube.com/watch?v=frv6FOt1BNI[/youtube]

The BMW X5 also starred in the movie “Ghost Writer” with Pierce Brosnan and Ewan McGregor. Beside the vehicle product placement, BMW has also featured the sometimes overlooked BMW ConnectedDrive system.

BMW also sponsored the Berlin film Festival and used the 7Series ActiveHybrid, 5 Series and 5 GT to chauffeur around celebrities in the said event.

We can watch out for more sightings of BMW cars in the limelight.