BMW reacts to the Audi Sport Quattro Laserlight Concept at 2014 CES

After Audi presented their new Audi Sport Quattro Laserlight Concept at 2014 CES, BMW pokes fun at the German automaker with a simple image post on their instagram. So why is BMW poking fun at Audi? Munich engineers presented their first laser light headlights back in 2011 with the introduction of the BMW Vision Efficient Dynamics and now the high-tech lights will make their way into the BMW i8 hybrid supercar when it goes on sale in March. Audi says they want to be first to put this technology into production but BMW simply says: game face on!