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Apple’s iPad, referred to as the 8th wonder of the world, is the hottest gadget in the market today. Since almost everyone is hyped to have one, BMW plans to make iPad applications too. The BMW and MINI applications that are already available for the iPhone will be enhanced for iPad’s better functionality offers and opportunities for advertising. It is most likely that print and TV ads will be replaced by iPad ads, as it replaces television and newspapers in the current homes. BMW promises enhanced user involvement, full navigation, and communication in their planned iPad applications.
