BMW: No. 12 Most Valuable Brand in the World

Interbrand released their Most Valuable Brand rankings for 2013 and BMW takes the 12th spot. At the top of the rankings we have Apple which takes over from Coca-Cola as the Most Valuable Brand in the world. “As pure driving pleasure and car ownership become less of a demand driver, BMW must meet consumers’ evolving needs while fending off traditional competitors and new entrants such as Tesla”, says the report.

Read full rankings on Interbrand