Possible Future Electrification for BMW M?

This is not the first time that we’ve heard about BMW M’s possible future electrification. The popular performance sub-brand is actually entertaining the idea and is very open to it, as long as the same performance and driving capacity is maintained. In an interview with Car Advice, Alexander Kotouc, head of product management for BMW, mentioned that BMW M could possibly develop a an electric or hybrid car one day.

“If you look at the plug-in hybrids, most of the cars we sell have the M Sport package,” said Kotouc, “people are willing to go into a car that is part-electric, but still want the looks and feel of an M Sports package.”

Kotouc even entertained the idea of joining forces with BMW’s i Division. “If we built something like a high-performance car or a supersports electric car, why shouldn’t it be something like an ‘iM’ car?” That would be interesting but sounds a bit far off, at the moment. If such a car were to happen, we can see it for something unique, not a variant of an existing BMW, like the M3.

The BMW M Division has been very open to trying out new things like the upcoming F90-gen BMW M5. It will be the first non-SUV M car to have all-wheel drive. It may not be popular with fans but BMW M is determined to exceed expectations. They aim to surprise people with the same, signature handling characteristics, even with new approaches including electrification. From here, everything is possible.

Kotouc confirms that if BMW M were to offer an electric car, it would still remain a proper BMW M car. “I promise you one thing, BMW will bring [EVs] that have equal kind of acceleration that makes it a BMW, and you can take it through corners on a racetrack and it will behave like a BMW.”