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BMW plans to be the industry leader by 2020 with 2 million unit sales - BMW.SG | BMW Singapore Owners Community

BMW plans to be the industry leader by 2020 with 2 million unit sales

leica.chang September 21, 2011 BMW i, BMW Models, BMW News, Mini Leave a comment 262 Views

The BMW brand indeed has grand dreams for the future. BMW CEO Norbert Reithofer said in an interview for German newspaper Frankfurter Allgemeine Sonntagszeitung that the company is setting its bar high. They expect to sell more than 2 million cars annually by 2020 and to become the industry leader in the premium car segment.

Even if financial analysts say that this goal will not be easily attained, Reithofer is still positive about the future of BMW. “So far, we haven’t noticed any impact from the financial markets, and the incoming orders continue to be good. Furthermore, we are striving for record sales in 2011,” said Reithofer.

With the euro currency continuing to remain strong, Reithofer emphasized the advantage German automakers have over their counterparts. “The euro is a commodity that needs to be protected,” he says.

Reithofer also gave an interesting details about the upcoming BMW i8 sportscar which would cost over 100,000 euros at launch time in 2014.

He also said that the company will be producing smaller models, such as the MINI and BMW 1 Series. The  front-wheel drive vehicles tat BMW is currently developing is a part of this plan. He plans to increase the number of small car sales in the next years: “In the future they will add around 40% and we expect the compact class to grow the most in the next 10 years.”

Source: FoxBusinessNews

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