[Video] BMW M CEO introduces the new BMW M5 at Gamescom

BMW M CEO Frank van Meel proudly presents the all-new BMW M5 with M xDrive live on stage at the EA Gamescom. This marks first time BMW has revealed a car through a video game partnership. Gamescom is Europe’s biggest trade fair for interactive games and entertainment. This move allows Need for SpeedTM Payback players to be among the first to experience the new M xDrive all-wheel drive as they tear through the city streets and diverse landscape of Fortune Valley this fall. Check out the video here.