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MINI has secured top placements in the 2016 Residual Value Giants’ list published by Focus Online. This award is given in 16 categories to cars that show the best and lasting value for the consumers. Now that’s a criteria that consumers would definitely want in a car. The wins bagged by MINI just confirms how much value for money the brand gives to consumers, while delivering premium quality, driving fun, and expressive design.
MINI won two class victories, one second, and one third place which just highlights the outstanding value retention of the brand. The MINI One 3 door won in the Compact Car category while the MINI One D Countryman won in the Mini SUV category. Residual Value giants said that both cars provide the most lasting value in their respective segments. The MINI Cooper Convertible took second place in the convertible class while the MINI One Convertible was ranked third.
The results are taken from a study by Saarbrücken-based market research institute Bähr & Fess Forecasts. The firm looks at the four-year value stability of current new cars. Other factors such as purchase price, vehicle properties, brand image, ratings on comparative tests and customer surveys, quality of segment competitors, and general developments on the automotive market.
MINI is no stranger to the Residual Value Giants list, having won multiple times in the past years. This statement of residual value will definitely provide potential new car customers with a guide for their purchase decision.
