News

Wheels & Weisswürscht

What do you get when you combine a Cars & Coffee–style meet in Munich with hearty Bavarian food and drinks, a stunning mix of cars and bikes, and backing from one of the biggest automotive manufacturers in the world? You get Wheels & Weisswürscht. Held on select Saturdays from May …

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BMW Neue Klasse Conversations. Oliver Heilmer, Head of BMW Design BMW compact class, Neue Klasse and BMW M

Next up, we sat down with Oliver Heilmer, Head of BMW Design for the compact class, Neue Klasse, and BMW M. This was one of the conversations I was most eager for. Design has always played a pivotal role in both my professional and personal life, and I find it …

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High-tech meets High-tech. Visiting BMW Plant Debrecen

“The difference is that at BMW, when we say we’re going to do something, we mean it.” While our gracious host in Debrecen delivered the message with lighthearted charm, its meaning was unmistakable, just like the sun glinting off Plant Debrecen’s 50 hectares of photovoltaic solar panels. BMW’s commitment to …

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The all new BMW iX3. Diving into the beginning of a new era.

Now that the metaphorical dust has somewhat settled, it’s time to take a closer look at the all-new iX3, the first of BMW’s Neue Klasse series of cars. Yes, the first, because Neue Klasse is no longer just one or two models in BMW’s portfolio. Instead, Neue Klasse represents the …

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