BMW has quietly deployed a prototype i7 around Munich fitted with large-format all-solid-state battery cells supplied by Colorado-based specialist Solid Power. By slotting the experimental pack into an otherwise standard luxury saloon, engineers can assess real-world behaviour while drivers still enjoy the limousine calm that defines the i7. Photo from …
Read More »Electrifying Momentum Drives BMW to Premium Sales Leadership
BMW’s dominance in Australia’s premium car market has reached new heights, fueled by an unprecedented surge in electric vehicle sales. The German automaker achieved a remarkable milestone in 2024, with nearly one in three of its vehicles sold in the country being fully electric. This impressive performance propelled BMW to …
Read More »BMW i7 Redefines Luxury and Power in Electric Driving
The BMW i7 brings electric elegance to the 7 Series, combining luxury with performance in a way that turns heads. With its sleek yet commanding design, this electric saloon delivers supreme comfort, cutting-edge technology, and an impressive driving range that sets it apart from the competition. Photo from Independent UK …
Read More »BMW Showcases Luxury Models in Stunning Global Campaign
BMW has unveiled a breathtaking new brand campaign that spotlight its top-tier luxury vehicles, including the BMW 7 Series, BMW 8 Series, BMW X7, and BMW XM. This multi-channel campaign is designed to captivate an international audience, emphasizing these models’ unparalleled design, advanced technology, and sheer driving pleasure. Photo from …
Read More »BMW i7 eDrive50 Excellence Wins Best Electric Luxury Car Award
For those accustomed to making high-stakes decisions and navigating tense boardroom discussions, the BMW i7 eDrive50 Excellence offers the perfect retreat on wheels. Recently crowned WhatCar’s Best Electric Car of the Year, this vehicle transforms commuting into one of pure relaxation and indulgence. Photo from WhatCar The i7 builds on …
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