Video – BMW Press Conference Introduction by Ian Robertson

The press conference introducing the new BMW models in the 2011 Detroit Auto show including the 1 Series M Coupe, 6 Series Cabriolet, 1 Series LCI, and 550i M-Sport. The conference was held by Ian Robertson, member of the BMW board of management responsible for sales and marketing. His introduction also highlight the history of the company’s expansion to the U.S. and the tremendous success of the BMW Group in 2010.

[youtube]http://www.youtube.com/watch?v=MN20C403fnc&feature=player_embedded#![/youtube]