BMW AGAIN NAMED TOP BRAND IN STRATEGIC VISION TOTAL QUALITY INDEX

BMW 3 Series and 5 Series each win their respective categories

BMW was again named as the top scoring brand in Strategic Vision’s 2005 Total
Quality IndexTM (TQI). In addition, the BMW 3 Series was the winner in the "Near-Luxury"
category and the BMW 5 Series was named best "Luxury Car."

Strategic Vision used a sample of more than 40,000 buyers who bought 2005 models
in October and November 2004. According to Strategic Vision, the Total Quality
Index, "assesses the complete ownership experience, from buying and owning
to driving new vehicles. This is how buyers gauge quality, including attributes
and the emotional response to the vehicle."

"We are delighted to receive this recognition once again for the BMW brand.
Like Strategic Vision, we believe in the holistic nature of the ownership experience.
All aspects of that experience speak to the quality of the brand," noted
Tom Purves Chairman and CEO of BMW of North America, LLC. "The awards for
the 3 Series and 5 Series are each significant in their own way. The Luxury
Car award for the 5 Series reflects what owners have been telling us about the
car – that they really love it. The 3 Series has been, historically, the most
popular car in our line-up. The timing of this award is significant given that
the all-new 3 Series has just gone on sale here in the U.S."

Text Courtesy of BMW AG

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