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A Portimao Blue BMW 330e Touring has become the BMW Group’s three-millionth electrified vehicle, gliding off the Munich production line and heading straight for a customer in the United Kingdom. The landmark car underscores how quickly the firm’s plug-in hybrids and battery-electric models have moved from niche curiosities to a quarter of its global sales mix this year.
BMW’s flexible assembly strategy lies at the heart of that growth. Petrol, diesel and electrified variants roll down the same lines, allowing output to swing with regional demand almost overnight. Board member Milan Nedeljkovi? notes that every plant in the network is ready for electromobility, a statement borne out by the seamless integration of fully electric and hybrid drivetrains across the portfolio.
The journey started back in 2013 when the BMW i3 began series production in Leipzig, sharing its halls with the plug-in hybrid i8. That early experience of carbon-fibre cabins and high-voltage batteries paved the way for today’s widespread electrification. From the Oxford-built MINI Cooper SE to the iX in Dingolfing and i4 in Munich, pure-electric machines now leave every German plant, while Chinese, Brazilian, Indian and Thai factories already assemble electrified models for their local markets.
In the United States, Spartanburg is gearing up for battery-electric SUVs from 2026, and San Luis Potosí in Mexico will add Neue Klasse saloons the following year. Even Rosslyn in South Africa now turns out plug-in hybrids, illustrating just how fast the charging cables have spread. Behind the scenes, Dingolfing’s Competence Centre for E-Drive Production produces motors, modules and packs at a rate topping half a million units annually, with sister lines in Regensburg, Leipzig and Spartanburg swelling the total.
All that know-how will converge in Debrecen, Hungary, where the sixth-generation e-drive system debuts with the Neue Klasse later this year. When that happens, the BMW 330e Touring’s headline moment will stand not as a finish line, but as another charging point on the road to a thoroughly electrified future.
